Search by Image: A Wedding Blogger’s Best Friend (Part IV)
This is part four of a four part series. You can find links to the previous installments at the bottom of this post.
Part Four: Use Google Search by Image to Track Your Own Content
Now for the final installment in the series! Since Monday, you’ve learned how to use Google’s Search by Image to find the original source of a photo, solve photographic mysteries, and find pics for your inspiration boards. All very handy when you’re curating content for your wedding blog, but what if you’re a content creator?
Google image search is awesome for tracking your own work as it spreads around the web. Now that you know how to perform a simple image search, you should make it a habit to search your most popular or unique image content periodically. After you browse the results of your simple image search and see your images reblogged and praised by your fellow wedding bloggers, it’s time to refine your search.
With an advanced image search, you can focus on finding the sinister variations of “reblogging”: the robotic scraper blogs, the etsy copycats, and the obnoxious “new wedding planner passing off other planners’ work as their own in portfolio photos” (yes, it’s 2011 and this actually still happens).
For this example, I’m going to use a photo from Style Me Pretty, a gigantic blog that no doubt spends a gigantic amount of time battling infringement. This photo is from one of their most popular posts of 2011.

A basic image search for this photo yields tons of hits. Most of them are totally innocent reblogs of the photo. To zero in on problematic uses, I’m going to use the “describe image here” feature to refine the results with text from the original post. Why? In most cases a content scraper will take everything from a post, not just the photo. Also, human bloggers who swipe other bloggers’ content are unoriginal types who tend to copy or lazily paraphrase the original. An image search that includes text from the original post will help catch both varieties of pests.
Here’s the first paragraph of the original post on Style Me Pretty:

When I add that first sentence into the image search, I get lots of results. Again, most are innocuous, but on page two, I find something suspicious. Check out the 4th result in this pic. See how the all of the text is bold? It’s because it matches the text portion of my search exactly. (I’ve blurred out the other results and the link to this site to protect the innocent and shun the not-so-innocent):

Yep, that’s the whole first sentence of the post, and when I click in I see the entire post scraped and reposted on some bizarro website. If that was my post, I’d now have to decide how to deal with the scrape. In this specific case, the offending blog is hosted by Blogger, so I could use Google’s copyright infringement report form to get the post taken down. It’s not always so easy to take down a scraper, though, and often it’s not worth the trouble. If you’re posting a lot of popular content you’ll have to pick your battles or you’ll waste a lot of time trying to chase down robots.
Of course, image search is not the only way to track down your content as it spreads around the Internet — a text-only search yields different scraper results for this post — but it’s a handy tool to wield, especially if your creations are photo-heavy or illustrated.
I hope you’ve found this series useful, and I welcome your comments and feedback! You can find the rest of the series linked below. I’ve also included some recommended reading: more information on using Google’s image search, and discussion & commentary on the legal and ethical considerations of reblogging/pinning photos.
The first three parts of this series:
- Part One: Find a Photo’s Source with Google Search by Image
- Part Two: Identify Mysterious Objects in Photos
- Part Three: Build Inspiration Boards with “Visually Similar”
Further Reading:
Google Search by Image in depth, from Google
“3 Ways to Use Google’s New Search by Image for Link Building” from SEOMoz
“Will Pinterest be sued by photographers like Napster was sued by musicians?” - A blog post by photographer Elizabeth Halford about the mixed feelings professional photographers have toward photo curation sites like Pinterest.
A discussion on Quora about Pinterest and copyright















